The Problem Solver Method: Leveraging Biology for Maximum Marketing Effectiveness

The Problem Solver Method is our proprietary framework for building websites that just work. They draw in potential customers and convince them to click, which is all you really need your website to do.

The reason the framework is so effective is simple: it takes advantage of some of our most deep-seated biological and psychological drivers, the instincts in us that we needed back when we lived in caves and had to fight off lions and tigers and bears all day.

How the Problem Solver Method Works

The Problem Solver Method is founded on a simple principle: people care about solving their own problems more than anything else, and they’re not going to pay attention to anything that doesn’t help them with their immediate needs. 

Once you realize this, you realize that everything you do from a marketing perspective has to be about your customers and not you.

This method shifts the focus from showcasing your business to addressing the immediate needs and concerns of your customers.

But simply being customer-centric isn’t enough. You need to understand how people think and act in their environment.

The Biology and Psychology of The Problem Solver Method

A goldfish has an attention span of about 9 seconds.

Human beings have an attention span of about 8 seconds…

But goldfish don’t get bombarded with marketing messages all day long, which means our attention spans for things that don’t matter to us in some major way is probably a lot less than 8 seconds.

This is actually verifiable: a website that loads in 1 second converts 300% more effectively than one that loads in 5 seconds.

You don’t even want to know how bad it is if it takes 10 seconds to load…

So people who are coming to a website looking to buy have a very low tolerance for not immediately getting what they’re looking for, which makes sense when you think about how human beings used to live.

Our world used to be a lot more dangerous. We spent the majority of our time on high alert, and we also spent most of our time very, very hungry, if not outright starving.

This means we were only really paying attention to 2 things:

  1. Predators that were going to kill us or our tribe members
  2. Food or items that would help us survive

Which means we learned how to filter out everything that wasn’t important.

Today, we still do this, just at a higher level. We ignore marketing messages for products and services that aren’t going to help us solve our problems.

While it’s true that our problems are no longer starvation, that there’s a lot of room for things that we simply want, the basic biological functioning of our brain remains: we scan our environments until we find something that aligns with our deep-seated wants or needs.

Everything else is clutter, and we have no time or energy for clutter.

This is why the Problem Solver Method works so well. It boils down your marketing message to its essence, focusing entirely on your customers, their problems (wants and needs), and how you will solve those problems effectively.

It does all this simply, cutting away as much clutter as possible while making it hyper-clear what they need to do to get our solution.

Focus on Immediate Problems, then Move to the Bigger Problem

One of the core tenets of the Problem Solver Method is to meet your audience where they are today. That means a laser focus on their immediate needs and issues.

Once you’ve done that, you need to hit them with the Bigger Problem: if they don’t choose your solution, they’re going to experience some truly negative consequences.

Articulating those consequences simply and clearly is key. This taps into that lizard brain, the part that’s only worried about survival. 

It’s only going to pay attention when you scream DANGER, so describing the dangers of not working with you takes advantage of that same scanning behavior that got them to pay attention in the first place.

Basically, it stops them from looking for other solutions, forcing them to focus on you. At that point, you can start talking about yourself, but only in terms of how you can help them.

Showcase Your Unique Value

In a crowded market, it’s crucial to differentiate yourself. The Problem Solver Method emphasizes creating a unique value statement that highlights how you can help in a way that no one else can. 

A compelling value proposition resonates with your audience’s needs and shows them why they should choose you over competitors. 

It’s not just about being different but about being uniquely equipped to solve their specific problems.

Think about what sets you apart and make that clear from the beginning.

Build Credibility Through Social Proof

The Problem Solver Method leverages social proof—reviews, testimonials, and case studies—to build credibility. 

Social proof provides tangible evidence that you deliver on your promises. We’re not living in caves anymore—most consumers have the ability to step back and ask if all your promises are actually true.

Social proof smooths the road for them, helping them to feel confident about buying from you. When customers see that people just like them have benefited from your products or services, they are more likely to trust you and take the next step.

Give Them a Clear, Simple Process

Remember, people are getting inundated every day with marketing messages, but most people are also very busy on top of all this. They’re getting hit from all sides, and their short attention span is constantly screaming at them to do something else.

Something other than purchasing your solution. 

Making the process of buying from you simple and effective is the main way you can circumvent this reality of modern life. Your website should show exactly how they can move from where they are currently to where you’re promising to take them.

It should do this clearly and simply using no more than 4 steps. It could be as simple as this:

  1. Click the “contact us” button
  2. Fill out the form
  3. Wait for us to give you a call

A simplified process reduces friction and makes it easier for prospects to envision working with you. When you force customers to think, when you confuse them, you lose them.

Effective Calls to Action

It’s not enough to just present information—you need to guide your visitors on what to do next, which is what calls to action (CTAs) are for.

The Problem Solver Method ensures that CTAs are strategically placed throughout your website, making it very clear to your prospects exactly what to do when they’re ready to move forward.

These CTAs should be clear, compelling, and easy to act on, something like “Buy Now” or “Schedule an Appointment.”

Effective CTAs reduce the effort required from visitors to engage with you. By making it easy for them to take the next step, you increase the chances of converting visitors into leads and, eventually, clients.

Get a Problem Solver Website Now

The Problem Solver Method works so well because it aligns your website’s focus with the immediate needs of your target audience.

By addressing their problems quickly, you grab them before they can click away and leave forever.

If you’re ready to transform your website into a marketing powerhouse that drives results, we can help.

Learn more about exactly how you can get a Problem Solver Website here.

Check It Out


Free Marketing Resources

Subscribe and get a free copy of our latest Content Marketing webinar plus we'll send you our 6-week email course Marketing with Clarity & Confidence.

Something went wrong. Please check your entries and try again.