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Email marketing is like sending digital love letters to your audience—but with better analytics. Two heavyweights, Campaign Monitor and Mailchimp, dominate the ring, each offering a unique approach to audience […]

he Problem Solver Method is a framework designed to help you create content that resonates deeply with prospects, drawing them in and moving them to action. In this post, you’ll

Our client came to us with a major problem: they wanted to build a fully customized interactive workbook that they’d use as part of a live workshop, something their clients

Every business in the world lives and dies on the amount of leads it can generate and convert. Both of those things have to be happening at the right levels

Just about everyone has a smartphone in their pocket these days, and while snapping a few photos of friends and family works perfectly on your iPhone, you might be hesitant

Generative AI (GenAI) tools like ChatGPT are taking the world of marketing by storm… more by hurricane, really.  It seems like everyone and their great-grandmother is using AI to write

Automation can transform your online presence, streamline operations, and enhance user experience. But—and this is a big but—there are times when you need to keep the human touch intact.  It’s

In the world of marketing, there are literally hundreds of metrics that you can track, and there are people whose only job is to dig through all the analytics a

This post originally appeared on our sister brand’s site ValueBuildingMarketing.com A marketing dashboard is incredibly important to the success of any marketing team for one simple reason — if you

If you continue editing, perfecting, and reworking your marketing content over and over and over, you’re doing yourself a disservice.  Don’t get me wrong, you need to edit your work,