In the world of marketing, there are literally hundreds of metrics that you can track, and there are people whose only job is to dig through all the analytics a business has to tell how well they’re performing. However, for all businesses, there are a handful of marketing metrics that matter more than all the …
This post originally appeared on our sister brand’s site ValueBuildingMarketing.com A marketing dashboard is incredibly important to the success of any marketing team for one simple reason — if you can’t track it, you have no clue if it’s working. Modern marketing budgets aren’t cheap. You want to make sure every dollar is giving you …
If you continue editing, perfecting, and reworking your marketing content over and over and over, you’re doing yourself a disservice. Don’t get me wrong, you need to edit your work, and maybe have a colleague review it too, but if you never work up the guts to just click publish, all you’ll have is a …
You’ve spent a lot of time and effort building a brand. Brands don’t just pop up overnight — it takes a great deal of time, thought, and effort to make one that really shines. You don’t want that hard work to go to waste. That’s why you need a brand style guide. A style guide …
One of the biggest communication problems most businesses have is that all their communications are business-centric — they’re focused on themselves, not on their customers. This couldn’t be a bigger problem. Here’s why. Look, No One Cares About Your Business When customers come to your website or store, they’re there because they want something. They …
Communicating Your Value in a Way Customers Actually Care About Read More »
You’ve got your brand-spankin’-new website up and running. You’re jazzed up and ready to take on the world. Your web developer says, “Hey, now that everything’s complete, what kind of maintenance plan do you want to sign up for?” Not this time, champ, you think. Six months go by, and everything seems alright… Guess I …
Seriously. No one. Not even your mama. Sure, they may ask how business is going. You may want to tell people all about how your business is doing at networking events or on sales calls. But don’t. You know what people care about? Solving their dang problems. People care about themselves. They care about getting …
Setting content marketing objectives is critical to success — content marketing on its own, with no clear plan, is often just a waste of time and money. Creating content that people love is only the beginning. For most businesses, there are clear goals that content marketing can help them achieve. After all, you’re not just …
If your content marketing is failing and your business isn’t growing the way you want it to, it’s probably because you’re being too nice. If you’ve been hanging around here long enough, you probably know that one of my favorite email subject lines is “How Can I Help?” Now, that’s not just because it gets …
You’re Being Too Nice, and It’s Why Your Content Marketing Is Failing Read More »
When it comes to marketing, ROI should be one of your top concerns — if you’re not tracking it, you have no clue how well it’s working. And if you have no clue how well it’s working it definitely isn’t adding value to your business. See, marketing is an investment, and for most businesses, it’s a …
Why ROI Matters to Your Marketing and What You Should Be Tracking Read More »
