Imagine a website straight out of the early 2000s, something just shy of the AOL era—That was Anytime Logistics before they called us. Their old website just didn’t represent who they were (like, a company that is still in business) and was a nightmare to view on mobile, which the majority of people use to visit websites these days.
They needed a fresh, modern website that didn’t just look good but worked perfectly on any device. Plus they needed some help with their content. They didn’t love the way their content sounded anymore, and they felt they were missing something critical, though they weren’t sure what.
That’s where Problem Solver Sites came in.
The Problem
When we dove into the analytics behind the site, we saw just how bad the problem was. It was slow, clunky, and looked like it hadn’t seen a design update since dial-up internet was cool. They wanted it to look sleek, run smoothly, and help prospective customers to feel like they’re working with the professionals that they really are. And all this without spending a fortune.
First, we came up with a few design ideas that we felt were both modern and professional while also showcasing their selling points—Anytime Logistics is known for being timely, attentive, and for offering a highly customized experience.
We chose design elements and images that gave potential customers the feeling that they were in the right place and would be well taken care of, that they’d get a bespoke experience they wouldn’t get with the competition.
We also made sure the site was easy to navigate, whether you’re tapping on a smartphone or clicking on a desktop. Using a high-quality WordPress theme with all the best speed-enhancing plugins, we built them a website that loads lightning fast and always looks great on any device.
Spicing Up the Content
Words matter, and we made them count. We don’t like to leave visitors wondering what to do next, so we sprinkled clear calls to action on every page, making it super easy for customers to take the next step without scratching their heads.
On top of that, we put the benefits front and center. Anytime Logistics isn’t your average 3PL—they tailor their services to what you need, and they’re known across their industry for their high level of commitment to client satisfaction and transparency into their processes. We made sure every page clearly identifies the benefits of working with them over other 3PLs.
Their old content also didn’t accurately target their preferred clients. While they work with many different types of businesses, they have a very niche specialization that they want to focus on. We worked that into the content, making it clear who they help and how.
Anytime Logistics also might not be a giant corporation, but they pack a punch. We beefed up their web presence to showcase their expertise and make them look and feel more like the industry giants they compete with.
The Result
After the website launched, the team at Anytime Logistics was super pumped. They now have a website that matches their top-notch service, and they no longer feel stuck with a website that barely functions and makes them look bad, and they were able to keep it all within their budget.
Here’s what Nathan Altes, owner of Anytime Logistics, had to say:
“Problem Solver Sites are absolutely fantastic. They updated our VERY antiquated website, and we couldn’t be happier. They have also been a great partner in guiding some of our sales and marketing. They continue to go above and beyond.” —Nathan Altes
Is Your Website Stuck in the Last Decade or Two? Let’s Talk
If you’re looking to build a new website or revamp an existing one—or even if you just feel your colors, logo, or website content could use some love—we’re here to help.Learn how we can give your website the digital makeover it desperately needs.