When we first started working on ReedFirm.com, it was clear there was room for improvement.
The site had more pages than we could count, and some of them were about as useful as a screen door on a submarine. SEO signals were all over the place, and the user experience? A complete rat’s nest of cross-linking chaos.
So, we got to work.
The Sitemap Shuffle
First up: the sitemap. This thing was like a junk drawer—overflowing with random bits and pieces, all cluttering up the site’s structure.
With the help of our SEO team, we took a hard look and slimmed it down to the essentials. We focused on creating a smoother, more intuitive flow for visitors (and search engines) by trimming the fat and consolidating pages.
The result? A more targeted SEO approach and a much more user-friendly experience.
Design Refresh: Softer, Polished, and 100% Tim
Tim’s brand needed a facelift. The old design? A bit… overbearing. It wasn’t doing his approachable, people-first vibe any justice.
So we softened up the homepage header, added a new tagline (which, of course, we helped come up with), and gave the whole site a more polished, intentional design.
It’s modern, professional, and—dare we say—inviting, just like Tim himself. No more stiff, corporate vibes here.
User Experience: Clean, Clear, and To the Point
Navigating the old site was like trying to find your way out of a corn maze—confusing, frustrating, and probably leading you to some dead ends. So, we went full-on Marie Kondo on the internal navigation, getting rid of unnecessary pages and links.
Now, the site is streamlined, easy to navigate, and designed to guide people straight to what they need. No more wasting time or energy wandering around. Everything is where it should be.
Check out the new site for ReedFirm.com and see how we turned a cluttered mess into a clear, clean, and super-friendly online presence.
Is Your Website a Hot Mess? We’ve Got You Covered
At Problem Solver Sites, we don’t just design websites—we fix digital chaos. From tackling overwhelming sitemaps to refreshing designs that truly represent your brand, we make sure your website works as hard as you do.
Ready to clear out the clutter and make your site shine? Let’s chat about how we can help you create a streamlined, user-friendly experience.