You’ve got 15 minutes to spare, and you want to make a quick impact on your website, but where do you begin? It’s easy to get lost in the weeds when it comes to your website and waste time on unimportant changes, but with these insights from our expert team website team, you’ll be boosting your website’s performance in no time.
Sure, 15 minutes might not sound like much, but even giving your website a little bit of love can go a long way, especially if you focus on these high-impact changes.
Here’s what you should be doing to give your website the boost it deserves.
Charlie, Data Digger & Search Slayer
“For SEO, start by optimizing your meta titles and descriptions. Use one of the many AI plugins or an AI tool like ChatGPT to help you create SEO-friendly entries. Start with your highest-value pages first, especially pages designed to sell a product or service.
“If your website is purely informational, such as a business association, nonprofit, or political candidate site, start with your pages that currently get the least traffic. Handle what you can in 15 minutes, and repeat the process the next time you have 15 minutes to spare. These incremental changes can help ratchet up website performance without it feeling like an overwhelming project.
“For Analytics, set up your most basic conversions in Google Analytics or your preferred analytics platform so that you can begin measuring the sources of your high-value actions (like purchases or completed contact forms).
“Even a basic setup to measure purchases, form submissions, or clicks-to-call can provide very actionable data.
“For businesses that already have this kind of tracking in place, you could spend your 15 minutes evaluating underperforming content. See what content isn’t being viewed as frequently as desired, optimize that content using AI tools, and repost it on social media to drive additional traffic. Look for improvements in performance during your next 15-minute sweep.
“In that same vein, look for pages with high bounce rates and determine if these are due to low content quality or possibly due to a navigation bottleneck or other user experience (UX) element making navigation difficult for the user.”
Mica, Pixel Rangler & Vector Tamer
“Maintaining consistent brand colors and fonts throughout the site is a must. Check fonts to ensure they are clear, consistent, and legible. Nothing can ruin a website experience like a font that’s hard to read, which means you might lose a customer to something that’s a simple fix.
“Next, make sure your logo always looks good across your website, and when it looks blurry or pixelated, replace the image with a high-resolution or vector version. Nothing screams ‘unprofessional’ like a fuzzy, unclear logo.
“Finally, make sure your logo looks just the way you want it to. Most people forget about their logo for years at a time, and what worked in the beginning isn’t working anymore. Remaking a logo takes more than 15 minutes, but reaching out to a designer for help with a logo refresh takes about 5.”
Adam, Word Wizard & Content Sorcerer
“Ensure the content on your home page quickly and succinctly tells readers exactly what problem you solve for them.
“Whether that be the major benefit of one of your products or services or how you help them to achieve critical goals, the homepage content should be extremely clear and concise so that readers understand immediately how you can help them and why they should pick you.
“You should do the same for your top-selling product or service, and don’t be afraid to use AI tools like ChatGPT, especially if writing isn’t your specialty. These tools are particularly good at taking existing writing or ideas and editing them down. If you struggle to keep things concise, they can help you cut out the excess words and create a message that resonates quickly with your prospects and customers.”
Heather, Code Coordinator & Boss Lady
“Check your website’s speed to make sure it’s loading quickly. This matters more than most things when it comes to Google’s ranking algorithms. The easiest way to make your website load faster is usually to upgrade your hosting plan or switch to a faster or more powerful website host or website maintenance provider.
“Following that, make sure your website loads beautifully and clearly on mobile. Most modern website builders will include responsive design automatically, but if you have an older website, this should be a high priority as Google indexes the mobile version of your website first and sometimes skips the desktop version entirely.
“If your website looks bad on mobile, it can affect your rankings, and while getting this fixed usually takes a lot longer than 15 minutes, this isn’t the kind of problem you can ignore—it might be time to get serious about upgrading your website. Otherwise, it might not even show up on Google or other search engines in the first place.”
Get Your Website Looking Tip Top
In just 15 minutes, you can make impactful changes to your website… if you know what you’re doing.
However, you likely solve some other sort of problem for your customers—making websites isn’t your thing, but it is ours. Contact us today, and we’ll help you get your website into fighting shape fast.