Email marketing is like sending digital love letters to your audience—but with better analytics. Two heavyweights, Campaign Monitor and Mailchimp, dominate the ring, each offering a unique approach to audience management, automation, and pricing. Both tools are trustworthy, reliable, and long-standing champions in email marketing. At Problem Solver Sites, we’ve had plenty of fun (and […]
he Problem Solver Method is a framework designed to help you create content that resonates deeply with prospects, drawing them in and moving them to action. In this post, you’ll learn the key ingredients you need to communicate your value in a way that actually makes an impact on your audience. You can apply these
Our client came to us with a major problem: they wanted to build a fully customized interactive workbook that they’d use as part of a live workshop, something their clients could log into and load on a browser to use in real time during the workshop—a portal. This portal needed a lot of unique functionality
Boosting Engagement with a Custom Interactive Workbook Portal Read More »
Every business in the world lives and dies on the amount of leads it can generate and convert. Both of those things have to be happening at the right levels for your business to thrive—or even just survive. Generating tons of leads but failing to convert is just as bad as not generating any leads
How to Generate Leads, Convert them to Customers, and Grow Your Business Read More »
Just about everyone has a smartphone in their pocket these days, and while snapping a few photos of friends and family works perfectly on your iPhone, you might be hesitant to use it to take photos for your business’s website. If this was 2009, we’d totally agree with you, but these days, Apple has made
6 Best Practices for Taking Incredible Photos on an iPhone for Your Website Read More »
Generative AI (GenAI) tools like ChatGPT are taking the world of marketing by storm… more by hurricane, really. It seems like everyone and their great-grandmother is using AI to write their content these days. But is it really a good idea? Or is it a gigantic waste of time? Are you actually making things worse
Using AI to Write Content—When to Use It, and When to Avoid the Hell Out of It Read More »
Automation can transform your online presence, streamline operations, and enhance user experience. But—and this is a big but—there are times when you need to keep the human touch intact. It’s easy these days to get lost in the magic of automation, but it’s critical to remember that there’s always a human being surfing your website,
When to Use Automation on Your Website (and When Not to) Read More »
In the world of marketing, there are literally hundreds of metrics that you can track, and there are people whose only job is to dig through all the analytics a business has to tell how well they’re performing. However, for all businesses, there are a handful of marketing metrics that matter more than all the
The Marketing Metrics that Matter Read More »
This post originally appeared on our sister brand’s site ValueBuildingMarketing.com A marketing dashboard is incredibly important to the success of any marketing team for one simple reason — if you can’t track it, you have no clue if it’s working. Modern marketing budgets aren’t cheap. You want to make sure every dollar is giving you
Creating a Marketing Dashboard | What to Track Read More »
If you continue editing, perfecting, and reworking your marketing content over and over and over, you’re doing yourself a disservice. Don’t get me wrong, you need to edit your work, and maybe have a colleague review it too, but if you never work up the guts to just click publish, all you’ll have is a
Published, Not Perfect Read More »
