Trailogy had a BIG idea: help neurodivergent families with some of the most confusing or difficult aspects of their experiences: making educational decisions, finding providers, dealing with crises, and more. We were immediately in love with the idea and couldn’t wait to turn this BIG idea into a mighty brand. Their name comes from their […]
Trailogy’s BIG Idea—How We Helped Them Make it Happen Read More »
Email marketing is like sending digital love letters to your audience—but with better analytics. Two heavyweights, Campaign Monitor and Mailchimp, dominate the ring, each offering a unique approach to audience management, automation, and pricing. Both tools are trustworthy, reliable, and long-standing champions in email marketing. At Problem Solver Sites, we’ve had plenty of fun (and
he Problem Solver Method is a framework designed to help you create content that resonates deeply with prospects, drawing them in and moving them to action. In this post, you’ll learn the key ingredients you need to communicate your value in a way that actually makes an impact on your audience. You can apply these
Our client came to us with a major problem: they wanted to build a fully customized interactive workbook that they’d use as part of a live workshop, something their clients could log into and load on a browser to use in real time during the workshop—a portal. This portal needed a lot of unique functionality
Boosting Engagement with a Custom Interactive Workbook Portal Read More »
Every business in the world lives and dies on the amount of leads it can generate and convert. Both of those things have to be happening at the right levels for your business to thrive—or even just survive. Generating tons of leads but failing to convert is just as bad as not generating any leads
How to Generate Leads, Convert them to Customers, and Grow Your Business Read More »
Just about everyone has a smartphone in their pocket these days, and while snapping a few photos of friends and family works perfectly on your iPhone, you might be hesitant to use it to take photos for your business’s website. If this was 2009, we’d totally agree with you, but these days, Apple has made
6 Best Practices for Taking Incredible Photos on an iPhone for Your Website Read More »
Generative AI (GenAI) tools like ChatGPT are taking the world of marketing by storm… more by hurricane, really. It seems like everyone and their great-grandmother is using AI to write their content these days. But is it really a good idea? Or is it a gigantic waste of time? Are you actually making things worse
Using AI to Write Content—When to Use It, and When to Avoid the Hell Out of It Read More »
Automation can transform your online presence, streamline operations, and enhance user experience. But—and this is a big but—there are times when you need to keep the human touch intact. It’s easy these days to get lost in the magic of automation, but it’s critical to remember that there’s always a human being surfing your website,
When to Use Automation on Your Website (and When Not to) Read More »
The Problem Solver Method is our proprietary framework for building websites that just work. They draw in potential customers and convince them to click, which is all you really need your website to do. The reason the framework is so effective is simple: it takes advantage of some of our most deep-seated biological and psychological
The Problem Solver Method: Leveraging Biology for Maximum Marketing Effectiveness Read More »
Capturing the attention of busy owners to discuss something they probably think is decades away—exit planning—can sometimes seem impossible. Exit planners and value builders know better than anyone that many business owners, preoccupied with day-to-day operations, overlook the importance of preparing their business for a future sale. That’s why we’ve been helping our clients to
How Owner Roundtables Help Exit Planners Get Paid to Prospect Read More »
