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Seriously. No one. Not even your mama. Sure, they may ask how business is going. You may want to tell people all about how your business is doing at networking events or on sales calls. But don’t. You know what people care about? Solving their dang problems. People care about themselves. They care about getting […]

Setting content marketing objectives is critical to success — content marketing on its own, with no clear plan, is often just a waste of time and money. Creating content that people love is only the beginning. For most businesses, there are clear goals that content marketing can help them achieve. After all, you’re not just

If your content marketing is failing and your business isn’t growing the way you want it to, it’s probably because you’re being too nice. If you’ve been hanging around here long enough, you probably know that one of my favorite email subject lines is “How Can I Help?” Now, that’s not just because it gets

When it comes to marketing, ROI should be one of your top concerns — if you’re not tracking it, you have no clue how well it’s working. And if you have no clue how well it’s working it definitely isn’t adding value to your business. See, marketing is an investment, and for most businesses, it’s a

When you buy a website, you’re making an investment in your business — a website maintenance plan is the most important thing you can buy to protect that investment. Your website is the hub for all your digital marketing efforts (and many of your non-digital efforts as well). It’s the place you’re always sending people who

Most businesses have marketing problems, but these 7 marketing problems can tank your marketing efforts if you’re not careful. And when it comes to marketing problems, well, we’ve all been there. You throw dollars and time at marketing your business, reading the latest advice from the gurus, piecing together how the newest social media networks

Last week we sat down with a client to review some branding content we created for them. As the meeting went on, they were continually concerned that we were reusing the same words and phrases over and over again. They were worried their content was too repetitive and wanted to “mix it up.” They were

Your website is the center of all your marketing efforts, and if your website content is old and outdated, you need a content refresh to show search engines that you’re still relevant and customers that you’re still active. Your goal with marketing tactics like PPC or social media ads is always to get someone to

One of the biggest roadblocks that business owners run into has nothing to do with outside forces and everything to do with themselves. Most business owners are extremely self-motivated. They have no problem getting things done. You can’t successfully run a business if you don’t have this character trait. The problem is that, for many

1. You Have No Idea How to Update Your Website You don’t even know who to call to update the website. Your content is outdated and inaccurate, but you have no idea how to fix it 2. Your Website Uses Flash or Text Inside of Images No. Just no. 3. It’s one page One-page design