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You’ve got 15 minutes to spare, and you want to make a quick impact on your website, but where do you begin? It’s easy to get lost in the weeds when it comes to your website and waste time on unimportant changes, but with these insights from our expert team website team, you’ll be boosting […]

While business owners are simply customers like you and me, selling to a business owner is much different than selling to the average person. Business owners need to be approached in a specific way if you want to sell to them successfully—that way is The Problem Solver Method™, a unique way of approaching marketing content

In the world of marketing, there are literally hundreds of metrics that you can track, and there are people whose only job is to dig through all the analytics a business has to tell how well they’re performing. However, for all businesses, there are a handful of marketing metrics that matter more than all the

This post originally appeared on our sister brand’s site ValueBuildingMarketing.com A marketing dashboard is incredibly important to the success of any marketing team for one simple reason — if you can’t track it, you have no clue if it’s working. Modern marketing budgets aren’t cheap. You want to make sure every dollar is giving you

If you continue editing, perfecting, and reworking your marketing content over and over and over, you’re doing yourself a disservice.  Don’t get me wrong, you need to edit your work, and maybe have a colleague review it too, but if you never work up the guts to just click publish, all you’ll have is a

You’ve spent a lot of time and effort building a brand. Brands don’t just pop up overnight — it takes a great deal of time, thought, and effort to make one that really shines. You don’t want that hard work to go to waste. That’s why you need a brand style guide. A style guide

One of the biggest communication problems most businesses have is that all their communications are business-centric — they’re focused on themselves, not on their customers. This couldn’t be a bigger problem. Here’s why. Look, No One Cares About Your Business When customers come to your website or store, they’re there because they want something. They

You’ve got your brand-spankin’-new website up and running. You’re jazzed up and ready to take on the world. Your web developer says, “Hey, now that everything’s complete, what kind of maintenance plan do you want to sign up for?” Not this time, champ, you think. Six months go by, and everything seems alright… Guess I