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You’ve spent a lot of time and effort building a brand. Brands don’t just pop up overnight — it takes a great deal of time, thought, and effort to make one that really shines. You don’t want that hard work to go to waste. That’s why you need a brand style guide. A style guide […]

One of the biggest communication problems most businesses have is that all their communications are business-centric — they’re focused on themselves, not on their customers. This couldn’t be a bigger problem. Here’s why. Look, No One Cares About Your Business When customers come to your website or store, they’re there because they want something. They

You’ve got your brand-spankin’-new website up and running. You’re jazzed up and ready to take on the world. Your web developer says, “Hey, now that everything’s complete, what kind of maintenance plan do you want to sign up for?” Not this time, champ, you think. Six months go by, and everything seems alright… Guess I

Seriously. No one. Not even your mama. Sure, they may ask how business is going. You may want to tell people all about how your business is doing at networking events or on sales calls. But don’t. You know what people care about? Solving their dang problems. People care about themselves. They care about getting

If your content marketing is failing and your business isn’t growing the way you want it to, it’s probably because you’re being too nice. If you’ve been hanging around here long enough, you probably know that one of my favorite email subject lines is “How Can I Help?” Now, that’s not just because it gets

When it comes to marketing, ROI should be one of your top concerns — if you’re not tracking it, you have no clue how well it’s working. And if you have no clue how well it’s working it definitely isn’t adding value to your business. See, marketing is an investment, and for most businesses, it’s a

When you buy a website, you’re making an investment in your business — a website maintenance plan is the most important thing you can buy to protect that investment. Your website is the hub for all your digital marketing efforts (and many of your non-digital efforts as well). It’s the place you’re always sending people who

Most businesses have marketing problems, but these 7 marketing problems can tank your marketing efforts if you’re not careful. And when it comes to marketing problems, well, we’ve all been there. You throw dollars and time at marketing your business, reading the latest advice from the gurus, piecing together how the newest social media networks

Last week we sat down with a client to review some branding content we created for them. As the meeting went on, they were continually concerned that we were reusing the same words and phrases over and over again. They were worried their content was too repetitive and wanted to “mix it up.” They were

Your website is the center of all your marketing efforts, and if your website content is old and outdated, you need a content refresh to show search engines that you’re still relevant and customers that you’re still active. Your goal with marketing tactics like PPC or social media ads is always to get someone to